Digital Marketing Pricing in Singapore (2026 Guide)
Published monthly prices from S$400 for ads management, S$600 for GEO and S$80 for hosting – plus what moves any agency’s quote up or down.
At iTechStudio, published monthly prices start at S$400 for Google, Meta or TikTok ads management (S$500 for YouTube), S$600 for Generative Engine Optimisation (GEO), S$80 for web hosting, S$2,500 one-off for a business website and S$300/month for website maintenance; SEO plan prices are published on our SEO page. Ad spend is paid separately to the platform. This guide explains what each tier includes, what moves the price up or down, and how to size a first budget.
iTechStudio price list (SGD, as published on our service pages)
SEO (monthly retainer, no per-keyword pricing)
Three plans – Essentials (businesses starting out; on-page and off-page foundation), Accelerator (full-site SEO, technical improvements, in-house-written blog content) and Premium (tailored strategy for competitive markets). Current plan prices are published on our SEO page.
Generative Engine Optimisation (GEO) – monthly retainer
GEO packages are S$600, S$1,200 or S$2,000 per month; the price scales with the breadth of the engagement (topic clusters, AI platforms tracked, content produced). Every engagement starts with a free ApexIntent scan. See the GEO service page.
Ads management (management fee only; ad spend excluded)
| Platform | Basic | Standard | Premium |
|---|---|---|---|
| Google Ads | S$400 | S$800 | S$1,600 |
| Meta (Facebook/Instagram) | S$400 | S$800 | S$1,200 |
| TikTok | S$400 | S$800 | S$1,400 |
| YouTube | S$500 | S$900 | S$1,500 |
Every plan includes campaign setup and keyword research, budget allocation, conversion tracking (Google Tag, Meta Pixel, TikTok Pixel), weekly optimisation and monthly insights.
Web design and development (one-off)
Essentials Website S$2,500 · Enhanced Website + SEO S$4,000 · Core E-Commerce S$5,500 · Premium E-Commerce from S$8,000. Add-ons: maintenance and security from S$300/month; content writing and SEO from S$600/month; advanced analytics by quote.
Web hosting (monthly)
Three tiers at S$80, S$130 and S$250 per month – WhatsApp us to match a tier to your site.
Social media management and custom software are quoted per scope after a free consult.
What drives the price (for any agency)
Six factors move a digital marketing quote up or down in Singapore: the competition level of your keywords or category; the number of pages, locations and languages; content volume per month; the technical debt of your website; your existing link and citation profile; and reporting depth. For ads, a seventh: whether ad creative is produced for you. When two quotes for “the same” service are far apart, one of these factors – or an outsourcing markup – is usually the reason.
Three example budgets
A new F&B outlet can start from S$400/month plus ad spend. Begin with Google Ads Basic (S$400/month management) to validate demand, then add an SEO plan (pricing on our SEO page) once the ads prove people are searching.
A B2B services firm typically starts around S$1,400/month. That’s GEO (S$600) plus Google Ads Standard (S$800), adding an SEO plan for the organic foundation (pricing on our SEO page) when ready.
An eCommerce brand runs from about S$2,000/month. GEO at the S$1,200 scope plus Meta Standard (S$800), with the content add-on (from S$600/month as published on our web design page). Ad spend is additional in all three examples and is paid directly to the platform.
How SMEs keep cost down
The pattern we recommend to every budget-conscious owner: phase the roadmap – audit first, then fixes, then content – and pick one channel first, proving it before adding a second. Reuse content across SEO, social and ads instead of paying for each three times. A hybrid model works well too: your staff write, we optimise.
Two more levers people forget. You can start with one-off setups – GA4 and Search Console, conversion tracking, a website revamp – instead of committing to a retainer. And check PSG eligibility for software/IT projects: up to 50% support, capped at S$30,000 a year.
Red flags in cheap quotes
We’ve seen enough burnt clients to keep this list short and blunt: guaranteed rankings; per-keyword fees with no traffic or lead goal; private blog networks or “1,000 backlinks” promises; no access to your own Google Ads or GA4 accounts; and no sample report. Any one of these is a walk-away signal – the cheap quote usually costs the most.
Frequently asked questions
Is ad spend included in the management fee?
No. You pay ad spend directly to Google, Meta, TikTok or YouTube; our fee covers management only.
Is there a minimum contract?
Terms are stated in each proposal – ask us before you sign anything.
Do you charge setup fees?
No separate setup fee for ads plans: campaign setup, keyword research and conversion tracking are included in each tier.
Can I start with an audit only?
Yes. One-off options include a technical SEO audit, GA4 and Search Console setup, or a free ApexIntent AI-visibility scan.
Next step: run a free ApexIntent scan to see how visible you are in AI answers, or WhatsApp us for a scoped quote. Related: GEO service · ads management · web design.
