Artificial intelligence is rapidly changing how customers discover businesses online. Increasingly, people ask ChatGPT, Gemini, Claude and other AI assistants for recommendations instead of relying only on traditional Google searches. This hands-on workshop from iTechStudio introduces the foundations of AI Search Optimisation (AISEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) so your business can stay visible in the AI era.
Workshop Details at a Glance
- Workshop: 3-Hour Intro to AISEO (SEO, AEO & GEO)
- Date: 17 August 2026 (Monday)
- Time: 2:00pm – 5:00pm
- Venue: Equinet Academy, 10 Anson Road, #18-24 International Plaza, Singapore 079903
- Trainer: Soon Yujian, SEO Lead at iTechStudio
- Fee: Complimentary
Why Attend This AI Search Optimisation Workshop
Rather than focusing on theory alone, the session combines industry observations, real-world examples, interactive activities and a guided hands-on demonstration. By the end of the workshop you will be able to:
- Understand how AI assistants retrieve and recommend information
- Differentiate between SEO, AEO and GEO
- Understand why AI visibility extends beyond Google rankings
- Learn how AI evaluates websites, entities, citations and community signals
- Analyse AI-generated recommendations using real business examples
- Interpret AI visibility reports
- Identify practical opportunities to improve AI discoverability
- Develop an introductory AI visibility roadmap for your organisation
What You Will Learn
Module 1 — The Search Shift
How search behaviour has evolved, AI becoming the first customer touchpoint, industry observations from Tech Week Singapore and GITEX Asia, and the expanding search ecosystem beyond Google.
Module 2 — Understanding AI Recommendations
How AI moves through retrieval, evaluation, synthesis and recommendation — and why some businesses are consistently recommended while others remain invisible.
Module 3 — GEO Fundamentals
The core pillars influencing AI visibility: website quality, entity authority, citations and mentions, reviews and reputation, and community visibility.
Module 4 — Measuring AI Visibility
Learn to interpret key metrics such as GEO score, mention rate, sentiment, intent coverage, competitor analysis, topic clusters, community mentions and action plans.
Module 5 — Enterprise Case Study
Using a real Singapore business, explore website enhancement, content strategy, topic clustering, AI content mapping, community mentions and AI recommendation opportunities.
Module 6 — Guided Workshop
Run a guided AI visibility scan, review your results, interpret the reports and identify concrete opportunities for improvement.
Who Should Attend
This workshop is suitable for business owners, marketing managers, digital marketers, SEO professionals, agencies, consultants, startup founders, product managers and anyone interested in AI-powered search and digital visibility. No prior AI or SEO knowledge is required — just basic web browsing skills and, ideally, a laptop for the hands-on demonstration.
About the Trainer
Soon Yujian is the SEO Lead at iTechStudio, with experience across education, healthcare, professional services and e-commerce, helping organisations improve both traditional SEO performance and emerging AI visibility. Drawing on observations from Tech Week Singapore and GITEX Asia, he combines practical SEO experience with the latest developments in AI search, answer engines and generative search optimisation.
Reserve Your Seat
Seats for this complimentary workshop are limited. Registration is handled by Equinet Academy.
